Our commercials

The album

Standard Healthcare presents its album: every track a price the industry published, under federal law, in a file no family will open.

• What is “Now That’s What They Call Healthcare”? The share card
• Is every healthcare price really in a file? Vol. 1, the Special Edition
• What are the twenty hits you never agreed to? The back inlay
• Where do healthcare prices come from? The picture disc.
• Where can I see what my insurer pays? The early-2000s TV offer for the album
• What is “Now That’s What They Call Healthcare”? The vertical card.

The previews

You can’t skip the previews. The DVD’s trailers, from the vault.

• Why don’t I know the price before I go to the hospital? The 1990s preview card
• Are hospital and insurance prices public? Decades of hidden healthcare prices, mandated from the vault.
• What does having a child cost in America? The DVD upsell shelf of timeless classics.
• Why does the bill come after the birth? The sentimental home-video ad, and the bill that came afterwards.

The House Always Wins

Episode 1 of the comics: the pull, the three slots, the jackpot, the ticket.

• Who decides what healthcare costs? The headquarters in the kitchen chair, the volumes on the table, a hand on the folder.
• What is patient responsibility on a bill? The slot machine poster
• Why does it say this is not a bill? Spot A
• Why does it say this is not a bill? Spot B
• Why does it say this is not a bill? Spot C
• Why does it say this is not a bill? Spot D
• Why does it say this is not a bill? Spot E
• Why does it say this is not a bill? Spot F
• Why does it say this is not a bill? Spot G

The Timeless Classics Collection

Eight TV ads, each in its own genre, each in the same wrapper: the lower third, the crawl, the seal.

• What does having a baby cost with insurance? Spot A
• Can I appeal a denied claim? Spot C
• Can I find out the price before I get care? Spot D
• When can I switch health plans? Spot E
• What is prior authorization? Spot F
• What is a facility fee? Spot G
• Why did I get five bills for one visit? Spot H
• What is the Timeless Classics Collection? The collection on one page

Ask Your Insurer

The drug ad run as a campaign: ten spots, a safety box read too fast, and the brand line.

• Is my doctor in my plan’s network? Spot B
• Why was my claim denied? Spot B
• Does a savings card count toward my deductible? Spot C
• What is the difference between an EOB and a bill? Spot D
• How often do I pay a deductible? Spot E
• Can my insurer overrule my doctor? Spot F
• Why is the doctor in my directory not in my network? Spot G
• Why does my insurer make me do the paperwork? Spot H
• Why does it say this is not a bill? Spot I
• Who sends the bill, the insurer or the hospital? Spot J
• What is “Ask Your Insurer”? The campaign on one page

OON / OOF

The ads our agency made that we did not approve: the pitchman sells the price you will never be told, the patient says OON, the public says OOF. Every spot ends the same way: a stock photo of doctors confused at a computer, the relief card, and go to provern.

Advertised by a Third Party Advertiser. We are not affiliated. They advertise our prices. We contract the prices. The third party advertises and connects with you. We are not related.

• What does OON mean? Spot A
• Do I have to pay a surprise bill? Spot B
• What does out of network mean at the ER? Spot C
• How do I get cheap healthcare? Spot D
• How much do I pay for an out-of-network doctor at the ER? Spot E
• Should I sign the notice and consent form? Spot F
• Can I choose an out-of-network doctor at the ER? Spot G
• What is the QPA? Spot H
• Does the No Surprises Act cover having a baby? Spot I
• Who pays when a doctor is out of network at the ER? Spot J
• Who decides which doctors are in my network? Spot K
• How does every OON / OOF spot end? Spot Y
• What is “OON / OOF”? The call-and-response spots on one page.